A coverage map is a vendor's documented picture of which analysts cover its market, at which firms, in which regions, and with what current disposition.
It records coverage scope, publication activity, evaluation authorship, relationship history and assessed sentiment for each analyst in scope.
Coverage map vs. contact list
A contact list records who you can reach. A coverage map records who matters and why — scope, influence and relationship state.
Why it matters
Analysts change coverage regularly, and firms restructure practices around them. A coverage map that is a year old will route effort with total confidence toward people who no longer have any reason to write about the company.
The decay is silent. Nothing fails visibly; briefings still get accepted, calls still happen, and the program produces steadily less.
Related: Coverage · Analyst tiering · Analyst persona · Analyst sentiment
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