Repackaged - Product/Market Fit

Great product.
Invisible in the US.

European B2B SaaS wins at home, then stalls in the US, where buyers, analysts, and AI answer engines can't yet read who you are or why you matter. We make you legible, credible, and chosen.

Where to start with  repackaged

Three ways in, from a fast first read to the full engagement — each a low-risk step that shows you where you stand, with the fee credited toward future work with repackaged.

Available

Evaluator Visibility Report

See how US buyers — through AI answer engines and Analysts — read your European SaaS before you spend more to expand or enter the market. Shortlisted, or invisible?

$3,500

Tell me more
Available

Perception Gap Diagnostic

You know what you mean. Find out what US buyers actually hear.
Stalled US traction: a product problem, or a legibility one?

$9,900

Tell me more
Available

See the Gap. Close the Gap.

Product marketing and analyst relations, combined — the senior work that gets your European SaaS chosen by US buyers and the analysts who shape their shortlist.

Custom

Get in touch
Available

Perception Gap Diagnostic

You know what you mean. Find out what US buyers actually hear.
Stalled US traction: a product problem, or a legibility one?

$9,900

Tell me more
Available

See the Gap. Close the Gap.

Product marketing and analyst relations, combined — the senior work that gets your European SaaS chosen by US buyers and the analysts who shape their shortlist.

Custom

Get in touch

Evaluator Visibility Report

Before you spend a dollar on US go-to-market, see exactly how the market reads you today. In days, you'll know whether you're on the shortlist US buyers pull from AI answer engines and analysts — or invisible to a market that doesn't know you yet — with hard, screenshot-ready proof to align HQ and unlock budget.

It's the fastest, lowest-risk way to start, and the full fee credits toward any engagement with repackaged you do next.

We deliver:

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AI Answer-Engine Visibility Scorecard: Whether you appear on the shortlist US buyers see before they reach your site, across the five major engines, or whether you’re invisible to a market that doesn’t know you yet.

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Share-of-AI-Voice Benchmark: Your US presence against 2–3 named competitors on the same buyer queries: the number that proves the gap to your board.

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Accuracy & Hallucination Flags: What the engines get wrong about you, stale European framing, a mistranslated category already reaching US prospects.

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Citation Source Map: Which US sources the engines trust, and whether your own pages are cited at all: the leverage point for becoming legible in-market.

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Verbatim Output Exhibits: 2–3 real, dated engine answers, screenshot-ready proof to align HQ and your US team and unlock budget.

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Analyst Coverage Map: Which US firms (Forrester, Gartner, IDC) and instruments cover your category, your inclusion status, and the next publication cycle, the briefing window most European entrants miss.

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Single Gap Headline: One line naming the machine-plus-analyst gap: the focused “now what” before you commit US spend.

Get Started Today

Perception Gap Diagnostic

You know what you mean to say. This shows you how the US market actually hears it, across all three evaluators that decide your fate: the buying committee, the analysts, and the AI engines.

You'll finally know whether stalled US traction is a product problem or a legibility one, resolved into a single, measurable gap that rallies HQ and your US team around one priority.

We deliver:

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Intended Positioning Reconstruction: A clean baseline of what you mean to say, aligning HQ and the US team before anything else.

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Buying-Committee Perception Read: How your messaging lands with a US enterprise committee (ICP-panel validated), scored for the economic buyer, technical evaluator, and champion, exactly where European-built messaging stalls the deal.

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Machine Perception Read: Not just presence, but how the engines frame you — leader, niche, or “capable but unproven in the US”, and your reputation inside the tools buyers trust.

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Analyst Perception Read: How US analysts would position you if briefed — de-risking AR spend before you invest in a single briefing.

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Demo Perception Read: How your live US demo reads to the buying committee and to analysts in a briefing, where a feature- or architecture-led walkthrough loses the economic buyer or misses the analyst’s scoring rubric.

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Three-Evaluator Legibility Scorecard: A consolidated grid across human, machine, and analyst, scored 1–5: one page that makes an abstract “we feel foreign” problem measurable and trackable.

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The Gap: The single sharp gap line, why it matters, and the cost of leaving it open. A one-page definition of what resolution requires

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“Mathieu helped us repackage our product offering bringing clarity and a renewed sense of purpose to our strategy. He showed an exceptional ability to unite and motivate teams, fostering true collaboration across the organization.”
repackaged customer testimonial

Gabriel Becker

CEO & Co-Founder of IWD GROUP

“Within a year of entering the U.S., imagino was recognized in two Forrester Landscape reports. Mathieu built the position that made analysts and buyers understand exactly where we fit.”
repackaged customer testimonial

Laura McHenry

VP Marketing, imagino

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