Analyst Relations
to Get You Shortlisted
Earn the third-party credibility that puts you in the consideration set and wins competitive deals, with the analysts who shape your market.
What is an Analyst Relations Program?
Industry Analysts, such as Gartner, Forrester, IDC, and the specialists in your category, define categories, set the criteria buyers evaluate on, and shape who makes the shortlist. An Analyst Relations (AR) program is how you engage them: briefing them on what you do, earning their understanding, and making sure your company is represented accurately in the research that buyers and investors rely on.
For European B2B SaaS scaling in the US, this is where the gap is widest. The US Analysts who frame your market often don't know you exist, so you're left out of the consideration set before you can compete.
repackaged builds and runs your AR program end to end: the analyst map, briefing/inquiry preps, the submissions, built hands-on and delivered finished, not handed over as a plan.
And because buyers now also ask AI which vendors lead a category, and those answers lean on analyst research, being in that conversation matters more than ever.
How We Help
Repackaged brings senior, hands-on analyst relations to European B2B SaaS in the US, building the program and running it with you, not advising from the sidelines, and not as a PR retainer. The work typically includes (and isn't limited to):
Analyst Target Map: Identifying the analysts who define and rank your category in the US, and the firms whose research shapes buyer shortlists.
Engagement Materials: The narrative and decks that make your story land with analysts, built, not outlined for you to finish.
Engagements, Run: We prepare and run the analyst sessions alongside you, and manage the follow-up.
Wave, Magic Quadrant & Market-Guide Submissions: Drafted and managed end to end, so you're represented accurately where it counts.
Inquiry Strategy: Using your analyst access to sharpen positioning and gather competitive intelligence, not just chase a placement.
Built to Be Cited: Aligning your analyst-facing story so the language analysts, and the AI tools trained on their research, repeat about you is the language you chose.
Benefits
Running Your AR Program
With repackaged
Ready to elevate your Product Marketing & Analyst Relations strategy
Contact us to learn how an analyst relations program can put you in the consideration set and win you competitive deals.
