Blog
Understood. Trusted. Chosen.
Being the best product in your category isn't enough to win the US.
I write here about the gap between how good European B2B SaaS companies actually are and how US buyers, the analysts they trust, and the AI answer engines they now ask all read them — and about what closes that gap.
How Do I Get My Company Into a Forrester Landscape?
July 15, 2026
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9 min read
Landscape inclusion isn't luck. How a French SaaS vendor earned a spot in a Q2 2026 Forrester Landscape — and the 90-day AR motion any challenger can
Mathieu Hannouz
B2B SaaS Product Marketing & Analyst Relations
How to Make B2B Positioning AI Readable
July 12, 2026
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8 min read
AI agents screen B2B vendors before humans do. Make your positioning extractable: state category, claim, and proof as separate, quotable facts an agen
Mathieu Hannouz
B2B SaaS Product Marketing & Analyst Relations
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