Understood. Trusted. Chosen. Here's How.
Busy delivering value, one customer story at a time. Find inspiration in these case studies, highlighting the power product marketing has in driving growth. More inspiring case studies coming soon.
imagino: A U.S. Market Entry Built on Product Marketing & Analyst Relations
Within a year of entering the U.S., imagino was recognized in two Forrester Landscapes. How Product Marketing and Analyst Relations, run as one, built the position that got them there...
IWD: Repositioning a Visual Merchandising Leader for Global Growth
IWD sold visual merchandising software. Now it sells a strategic advantage to luxury brands. How the right positioning and messaging changed the conversation...
How Botify Returned to the Forrester Wave as a Strong Performer
From Contender in 2020 to Strong Performer in 2025, top scores in 11 of 23 criteria. How disciplined analyst relations re-established Botify with the industry's most influential analysts...
Trusted Product Marketing & Go-to-Market Advisor to Bpifrance Portfolio Companies
Bpifrance Le Hub matches its portfolio companies with a select network of Operating Partners. I'm honored for their trust on Product Marketing and Go-to-Market including hands-on projects with founders from FAUME and Pricemoov...
Turning Lost Deals into Product Marketing Intelligence
The deals you lose hold the insight you need most. How a structured Win/Loss program gave a global PIM leader decision-grade intelligence, not just interview summaries...
FAUME Leverages Product Marketing to Build a Robust Foundation for Growth!
In collaboration with repackaged, FAUME has strengthened its marketing strategy, improved its market positioning, and optimized its operations...
Tapistro's Launch: Leveraging Product Marketing for Long-Term Success
Learn how Tapistro, an innovative B2B startup, teamed up with repackaged to ensure a successful launch with the right positioning and messaging...
“I can't help but think how beneficial it would have been to have this level of Product Marketing expertise during our Seed or Series A stages.”
Working with Mathieu Hannouz on Analyst Relations has been a game-changer. His insights and guidance would have a significant impact on strategy and execution, driving noticeable growth and success for any SaaS company.
