Strategy that ships. Mine.

European B2B SaaS gets understood, trusted, and chosen in the US, and the work gets done by the person you hired, not handed down to a junior team.

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Why Work With Us

The CEOs I talk to have the same problem: their SaaS wins at home, then stalls in the US. Buyers don't quite get them, and the analysts who rank the category don't either. The instinct is to throw more hands at it. The real lever is positioning first, shipped by the person you actually hired. That's the practice, in four choices.

You get the senior person, on the work
No pod, no account manager, no hand-off. The person who scopes it is the person who ships it.

PMM and AR, run as one discipline
I make you legible to the people ranking you: the buyers, the analysts they trust, and increasingly the AI engines they ask first.

Built for the Atlantic crossing
I work with European SaaS that's strong at home but still reads as foreign to US buyers and the analysts who cover your category.

I go deep, not wide
No demand gen, paid, or fractional-CMO execution. Breadth is the trade I make on purpose, so the positioning, messaging, and analyst work leaves as finished artifacts, not slideware.

mhannouz

About Mathieu

I've spent 15+ years in Product Marketing and Analyst Relations. The part that matters: I've already made the crossing my clients are making.

At Neolane, I helped this French SaaS company become credible to US buyers and analysts, through to its $600M acquisition by Adobe. Since then I've built and run PMM and AR for B2B software on both sides of the Atlantic.

Two things I learned the hard way, and now build everything around: positioning comes before execution, and product marketing and analyst relations are converging into one job, making a company legible and credible to a buying committee that now includes humans, analysts, and machines.

I run repackaged as a solo practice on purpose. You work directly with me, and I deliver the work myself.