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Built to Be Found: The Playbooks

Deep, evergreen guides on getting understood by analysts, cited by AI, and chosen by buyers. Each one walks a single discipline end to end, analyst relations, positioning, GTM, self-audit, and working with Repackaged so you can go from overlooked default to the shortlist.

Should PMM and AR Sit on One Team?
Guide

Should PMM and AR Sit on One Team?

Should Product Marketing and Analyst Relations sit on one team? Usually yes below growth stage. A decision framework by stage, GTM motion, and AI-search stakes.
Mathieu Hannouz
B2B SaaS Product Marketing & Analyst Relations
How do I choose an analyst relations consultant?
Guide

How do I choose an analyst relations consultant?

An analyst relations consultant is the advisor who runs your analyst program — not the research firm you want coverage from. Selection criteria, what it costs, and when you don't need one.
Mathieu Hannouz
B2B SaaS Product Marketing & Analyst Relations

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