Guides
Built to Be Found: The Playbooks
Deep, evergreen guides on getting understood by analysts, cited by AI, and chosen by buyers. Each one walks a single discipline end to end, analyst relations, positioning, GTM, self-audit, and working with Repackaged so you can go from overlooked default to the shortlist.
What a Product Marketing Audit Actually Includes
A product marketing audit checks whether the story you think you're telling is the story buyers, analysts, and AI engines actually receive. What it covers, what it refuses to do, and when you don't need one.
Mathieu Hannouz
B2B SaaS Product Marketing & Analyst Relations
What European SaaS Should Look For in a US Growth Consultant
For European SaaS entering the US, growth consultant usually means the wrong thing. The real job is translation: positioning, proof, and analyst legibility for a market that has never heard of you.
Mathieu Hannouz
B2B SaaS Product Marketing & Analyst Relations
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