Blog
Understood. Trusted. Chosen.

Being the best product in your category isn't enough to win the US.
I write here about the gap between how good European B2B SaaS companies actually are and how US buyers, the analysts they trust, and the AI answer engines they now ask all read them — and about what closes that gap.

Categories:

Analyst Relations Glossary

Your Buyer Is Also a Machine

Made in Europe, Chosen in America

Beat the default

Analyst Relations (AR)

Product Marketing Glossary

Product Marketing

Four Things the Internet Gets Wrong About Analyst Evaluations

Analyst Relations (AR)

Four Things the Internet Gets Wrong About Analyst Evaluations

September 9, 2026

Four claims about analyst evaluations that circulate widely and are wrong: Wave bands, Star Performer, absence from reports, and endorsement.

How Do I Get My Company Into a Forrester Landscape?

Made in Europe, Chosen in America

How Do I Get My Company Into a Forrester Landscape?

Landscape inclusion isn't luck. How a French SaaS vendor earned a spot in a Q2 2026 Forrester Landscape — and the 90-day AR motion any challenger can

Search Engine Optimization (SEO)

Search Engine Optimization (SEO)

Search Engine Optimization (SEO) is the process of improving a particular website to increase and maximize...more.

The Ultimate Guide to Crafting In-Depth Marketing Personas [FREE TEMPLATE]

Product Marketing

The Ultimate Guide to Crafting In-Depth Marketing Personas [FREE TEMPLATE]

Creating a marketing persona is like painting a portrait of your most desired customer. This fictional character represents a segment of ... read more

Social Media Advertising

Social Media Advertising

Social Media Advertising is a type of marketing advertisement that leverages social media platforms such as...more.

Top 16 B2B SaaS Metrics You Should Watch

Product Marketing

Top 16 B2B SaaS Metrics You Should Watch

January 15, 2024

Stay ahead of the game with these essential B2B SaaS metrics for any product marketer to know and obsess about...more

CX Use Case #2: Customer Retargeting

CX Use Case #2: Customer Retargeting

November 21, 2022

Customer retargeting is a marketing technique that aims to bring visitors back to a digital property with the business objective of completing a task.

Social Commerce

Social Commerce

October 22, 2022

Social Commerce is the process of selling and buying products or services directly on social media platforms...more.

Journey Mapping

Journey Mapping

October 15, 2022

Journey Mapping is the practice of visualizing the intent, expectations, steps, actions, and emotions a customer goes through as they engage ...more.

Three ways to initiate impactful customer journeys

Three ways to initiate impactful customer journeys

October 10, 2022

If you're looking for ways to create more meaningful customer experiences, you're in luck. In this blog post, I'll explore three ways to initiate impa

Personalization at Scale

Personalization at Scale

September 26, 2022

Personalization means delivering an intrinsically relevant experience addressing what a given customer expects from a brand. Personalization at Scale

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