Blog
Understood. Trusted. Chosen.

Being the best product in your category isn't enough to win the US.
I write here about the gap between how good European B2B SaaS companies actually are and how US buyers, the analysts they trust, and the AI answer engines they now ask all read them — and about what closes that gap.

Categories:

Analyst Relations Glossary

Your Buyer Is Also a Machine

Made in Europe, Chosen in America

Beat the default

Analyst Relations (AR)

Product Marketing Glossary

Product Marketing

Four Things the Internet Gets Wrong About Analyst Evaluations

Analyst Relations (AR)

Four Things the Internet Gets Wrong About Analyst Evaluations

September 9, 2026

Four claims about analyst evaluations that circulate widely and are wrong: Wave bands, Star Performer, absence from reports, and endorsement.

How Do I Get My Company Into a Forrester Landscape?

Made in Europe, Chosen in America

How Do I Get My Company Into a Forrester Landscape?

Landscape inclusion isn't luck. How a French SaaS vendor earned a spot in a Q2 2026 Forrester Landscape — and the 90-day AR motion any challenger can

CX Use Case #1: Customer Identification

CX Use Case #1: Customer Identification

September 7, 2022

At the heart of successful customer experiences spanning multiple channels and screens, is the ability to identify and recognize customers as they go

Customer Journey Management

Customer Journey Management

August 23, 2022

Customer Journey Management is an approach that helps understand and manage a brand's experience from the customer's standpoint. It identifies the bes

Segmentation

Segmentation

August 23, 2022

In marketing, Segmentation is the business practice of splitting target markets into actionable groups. Segmentation creates variable subsets of a mar

Email Marketing

Email Marketing

August 23, 2022

Email Marketing is a communication channel and a form of direct marketing. Brands and organizations use Email Marketing to promote their products and

Digital Experience Platform (DXP)

Digital Experience Platform (DXP)

August 23, 2022

A Digital Experience Platform, also called a DXP, is a set of integrated technologies with a common objective to help organizations plan, create, mana

Customer Data Platform (CDP)

Customer Data Platform (CDP)

August 23, 2022

A Customer Data Platform, commonly called CDP, is a native or assembled software that creates a persistent and unified view of customers that is acces

Is Your Customer Trust Earned or Broken? [Report]

Is Your Customer Trust Earned or Broken? [Report]

August 23, 2022

Adobe released a report earlier this year to better understand how brands can build Trust with customers and employees. Although you can access the Ad

Seven Priorities For Creating a Successful CX Strategy

Seven Priorities For Creating a Successful CX Strategy

December 7, 2021

How to create a CX Strategy: Seven priorities you, CX Professionals, need to think of to create solid and lasting customer experiences including Custo

Email Marketing 101: Direct-to-Consumer (D2C) Edition

Email Marketing 101: Direct-to-Consumer (D2C) Edition

October 11, 2021

This Email Marketing 101 guide will help Direct-to-Consumer (D2C) brands understand key email marketing pillars and establish a foundation for their e

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