# repackaged

> repackaged is a boutique Product Marketing and Analyst Relations practice for European B2B SaaS entering or scaling in the US. It helps founders and CMOs own their category and earn the analyst credibility that gets them shortlisted — understood, trusted, and chosen by the buying committees now deciding their category, which increasingly include AI as well as humans.

repackaged delivers positioning and analyst relations hands-on and finished — not campaigns, demand generation, or fractional-CMO work. Two services: Product Marketing (be understood) and Analyst Relations (be trusted); together they get European SaaS chosen in the US. Tagline: Understood. Trusted. Chosen. Founder and principal: Mathieu Hannouz — based in Boston and New York, previously at Adobe and Neolane (a $600M exit). The site is available in English and French; the newsletter is Built to Be Chosen.

## Start here

- [Start Here — US Market Visibility](https://www.repackaged.com/en/services/us-market-visibility): The entry point. Two low-risk, productized diagnostics that show how US buyers, analysts, and AI answer engines read your European SaaS today: the Evaluator Visibility Report ($3,500) and the Perception Gap Diagnostic ($9,900). Each fee is credited toward a full engagement.

## Services

- [Product Marketing](https://www.repackaged.com/en/services/product-marketing-for-european-b2b-saas-in-the-us): Defines the category you can own and rebuilds positioning, messaging, and US-legible proof so American buyers choose you over the incumbent; includes field sales enablement built with your team. Delivered hands-on, not as a strategy deck; no demand generation.
- [Analyst Relations](https://www.repackaged.com/en/services/analyst-relations-for-european-b2b-saas-in-the-us): Maps the analysts who shape your category, builds and runs the briefings, and drafts Wave and Magic Quadrant submissions — the third-party credibility that gets you shortlisted and wins competitive deals. Built and run hands-on; not PR.

## Case studies

- [Clients — case studies](https://www.repackaged.com/en/clients): How European B2B SaaS companies became understood, trusted, and chosen in the US.
- [imagino](https://www.repackaged.com/en/clients/imagino): Recognized in two Forrester Landscapes within a year of US entry, via Product Marketing and Analyst Relations run as one discipline.
- [Botify](https://www.repackaged.com/en/clients/botify): Returned to the Forrester Wave as a Strong Performer — top scores in 11 of 23 criteria — through disciplined analyst relations.
- [IWD](https://www.repackaged.com/en/clients/iwd): Repositioned from visual-merchandising software into a strategic advantage for luxury brands.
- [Bpifrance Le Hub](https://www.repackaged.com/en/clients/bpifrance-le-hub): Trusted Product Marketing and go-to-market advisor to Bpifrance portfolio companies.

## Insights

- [Blog](https://www.repackaged.com/en/blog): Mathieu Hannouz on getting European B2B SaaS understood, trusted, and chosen in the US.
- [Beat the Default](https://www.repackaged.com/en/category/beat-the-default): Own your category against the buyer's safe, familiar default choice.
- [Made in Europe, Chosen in America](https://www.repackaged.com/en/category/made-in-europe-chosen-in-america): Winning the US market as a European SaaS.
- [Your Buyer Is Also a Machine](https://www.repackaged.com/en/category/your-buyer-is-also-a-machine): Positioning that is legible and credible to AI-era buying committees.

## About & contact

- [About](https://www.repackaged.com/en/about-us): repackaged's approach — positioning before execution, finished craft over operations — and founder Mathieu Hannouz.
- [Contact](https://www.repackaged.com/en/contact): Start with the deal you keep losing, the US buyers who don't get you, or the analysts who've never heard of you.

## Optional

- [French site](https://www.repackaged.com/fr): The full site in French, for European founders who prefer it.
- [Analyst Relations articles](https://www.repackaged.com/en/category/analyst-relations-ar): AR-focused posts from the blog.